Help Customers Find You Using Facebook Ads

Introduce new customers to your brand while they browse social media. Generate sales through strategic targeting and effective copy with clear calls to action.

Build brand awareness with custom audiences

Reach new customers to get leads and sales

Live dashboard to collect data and see results

74+

Facebook accounts managed

Experience Pays. Trust the Experts.

You’re not competing against your competitors, you’re competing
against their marketing agencies. Here’s how we can help you win:

Tap into the experience of our former Facebook employees

Invest the time to build and segment high-quality audiences

Craft nuanced campaigns with custom settings and ad types

Maximize ROAS by bidding aggressively on top performers

Lead Generation to Get New Clients

We typically deploy at least two types of campaigns: prospecting and retargeting. Normally we’ll craft several variants of ad copy to test with multiple pieces of carefully selected creative (30-45 second branded videos with a clear offer are the best!). Then we retarget your most engaged prospects, showing them longer content more often. Sometimes we also use native lead forms, customizing the fields and field types with qualifying questions to boost your lead quality.

eCommerce to Get More Sales

We configure custom Google Analytics retargeting audiences based on your website traffic and import them to Google Ads so that we can show your ads to users via images, animations, and banners on websites, in Gmail, and in apps. We also create custom audiences based on user search activity, demographics, and specific website placements to help generate brand awareness and increased search volume. This can be really helpful for new service or product launches.

Written articles,
videos, and images
are the three most engaging types...

Clutch

Survey data

After watching a
video, 64% of users
are more likely to buy
a product online.

Forbes

Council post

74% of people say they
are using their
Facebook account for professional purposes.

Hubspot

Internal data

One-third of the most viewed Instagram
stories are from
business profiles.

WordLead

Blog post

Custom Audiences and User Data

Two words: lookalike audiences. Send us data about your best customers, and we’ll have Facebook’s AI get to work finding more users just like them. We can also start from scratch, carefully researching your brand to build segmented audiences with tightly themed interests. It’s important to measure and minimize the overlap between audiences, and we also help you avoid ad fatigue: local and exclusive audiences tend to need new ads more often since they have smaller viewerships

Sync Platforms for Instagram Ads

Yes, we do Instagram Ads. In fact, they’re built into Facebook Ads by default so you can almost do it without trying. We’ll typically run a campaign on both networks to get started, but we like to focus the spend on whichever performs better once we start to observe trends. Your brand is probably a good fit for Instagram if you have strong creative content and a more light-hearted vibe (e.g. not divorce lawyers). Text is less visible on Instagram, so we usually highlight images, videos, and stories.

Facebook Ads Management Fees

Standard

< $5k monthly budget

$1000

per month

+ $750 setup fee

Volume

$5k-19k monthly budget

20%

of monthly ad spend

+ $750 setup fee

Enterprise

$20k+ monthly budget

17%

of monthly ad spend

+ $750 setup fee

All SEM Pricing Tiers Include:

Month-to-month service

Detailed conversion tracking

Live performance dashboard

Bi-weekly written updates

Campaign budget updates

Admin access to ad accounts

Competitor research

Keyword research / targeting

Negative keyword lists

Search term monitoring

Bidding optimizations

Geotargeting and day-parting

Audience targeting updates

Detailed ad extensions

Remarketing audiences

A/B split-testing for ads

Ad disapproval resolution

Call tracking and recording

Lead Generation to Get New Clients

We typically deploy at least two types of campaigns: prospecting and retargeting. Normally we’ll craft several variants of ad copy to test with multiple pieces of carefully selected creative (30-45 second branded videos with a clear offer are the best!). Then we retarget your most engaged prospects, showing them longer content more often. Sometimes we also use native lead forms, customizing the fields and field types with qualifying questions to boost your lead quality.

eCommerce to Get More Sales

We configure custom Google Analytics retargeting audiences based on your website traffic and import them to Google Ads so that we can show your ads to users via images, animations, and banners on websites, in Gmail, and in apps. We also create custom audiences based on user search activity, demographics, and specific website placements to help generate brand awareness and increased search volume. This can be really helpful for new service or product launches.

Written articles,
videos, and images
are the three most engaging types...

Clutch

Survey data

After watching a
video, 64% of users
are more likely to buy
a product online.

Forbes

Council post

74% of people say they
are using their
Facebook account for professional purposes.

Hubspot

Internal data

One-third of the most viewed Instagram
stories are from
business profiles.

WordLead

Blog post

Written articles,
videos, and images
are the three most engaging types...

Clutch

Survey data

After watching a
video, 64% of users
are more likely to buy
a product online.

Forbes

Council post

74% of people say they
are using their
Facebook account for professional purposes.

Hubspot

Internal data

One-third of the most viewed Instagram
stories are from
business profiles.

WordLead

Blog post

Custom Audiences and User Data

Two words: lookalike audiences. Send us data about your best customers, and we’ll have Facebook’s AI get to work finding more users just like them. We can also start from scratch, carefully researching your brand to build segmented audiences with tightly themed interests. It’s important to measure and minimize the overlap between audiences, and we also help you avoid ad fatigue: local and exclusive audiences tend to need new ads more often since they have smaller viewerships

Sync Platforms for Instagram Ads

Yes, we do Instagram Ads. In fact, they’re built into Facebook Ads by default so you can almost do it without trying. We’ll typically run a campaign on both networks to get started, but we like to focus the spend on whichever performs better once we start to observe trends. Your brand is probably a good fit for Instagram if you have strong creative content and a more light-hearted vibe (e.g. not divorce lawyers). Text is less visible on Instagram, so we usually highlight images, videos, and stories.

Facebook Ads Management Fees

Standard

< $5k monthly budget

$1000

per month

+ $750 setup fee

Volume

$5k-19k monthly budget

20%

of monthly ad spend

+ $750 setup fee

Enterprise

$20k+ monthly budget

17%

of monthly ad spend

+ $750 setup fee

Standard

< $5k monthly budgetmonth

$1000

per month

+ $750 setup fee

Volume

$5k-19k monthly budget

20%

of monthly ad spend

+ $750 setup fee

Enterprise

$20k+ monthly budget

17%

of monthly ad spend

+ $750 setup fee

All SEM Pricing Tiers Include:

Month-to-month service

Detailed conversion tracking

Live performance dashboard

Bi-weekly written updates

Campaign budget updates

Admin access to ad accounts

Competitor research

Keyword research / targeting

Negative keyword lists

Search term monitoring

Bidding optimizations

Geotargeting and day-parting

Audience targeting updates

Detailed ad extensions

Remarketing audiences

A/B split-testing for ads

Ad disapproval resolution

Call tracking and recording

Frequently Asked Questions

What is digital marketing for business?

Digital Marketing is the act of promoting and selling products or services online. It uses a specific medium, assets, and strategies.

The medium of digital marketing is the Internet. The assets include the following:

• Your website
• Your email list
• Your social media profiles
• Your content

The strategies used in digital marketing are:

• Content Marketing
• Search Engine Optimization (SEO)
• Social Media Marketing
• Pay-Per-Click (PPC) Advertising
• Email Marketing

Why do businesses need online marketing?

Every business owners nowadays must take advantage of the World Wide Web because many consumers are turning to their computers, smartphones, and tablets to locate businesses and shop. They use Google and other web browsers to find stores, compare prices, watch out for sales and discounts, etc. If your business doesn’t have an online presence, you are limiting your target audience and not maximizing your growth potential.

In its simplest form, digital marketing uses the Internet to advertise a business and sell products or services. Its key components include a well-designed website, high-quality content, effective email marketing, and social media, among others. Online marketing is essentially cost-effective compared to traditional marketing methods like direct mail and print advertisement because it can reach a bigger audience on a more affordable budget.

What is search engine optimization?

Search Engine Optimization (SEO) is an online marketing strategy used to help your business website rank at the top of search results.

Is SEO still relevant in 2020?

It is both relevant and effective if used correctly. In a nutshell, you can make SEO work wonders for your business by doing the following:

• Create a sitemap of your website
• Create search engine friendly URLs for posts and pages
• Add metadata to all pages, posts, and photos
• Align site content with desired search keywords
• Remove unwanted backlinks to your site
• Obtain positive backlinks to your site

What is social media marketing?

Social Media Marketing is a digital marketing strategy that focuses on the use of social media applications like Twitter, Facebook, Google+, Instagram, Pinterest, Snapchat, Yelp, and YouTube to communicate with your potential customers.

Which social media platform is best for my business?

It depends on your market. LinkedIn and Twitter are ideal if you’re targeting other businesses; whereas, Facebook, Pinterest, Instagram, and Snapchat are great for attracting consumers.

What content should I share on social media?

Social media content should be relevant to the type of people your business is trying to reach. It’s important to know your audience, their preferences, how they make purchasing decisions, etc. so that you can effectively create and share useful and necessary information.

Ready to Get Started?

If you want to learn more about how we can help grow your business, click below to schedule a free website strategy call. If you are ready to start right away, click here to contact us.